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Kotsovolos: Case of a failed e-mail campaign

KotsovolosFail

I recently received a promotional e-mail from an e-shop I mainly use to buy home appliances in Greece that was really funny: at the top offer there was a TV, but although the e-mail had been just sent (judging from its date/time stamp) the image already had a mark “exhausted” (out of stock) on it.

Obviously it was pulling the e-mail images from the e-shop’s web server, but it’s impossible to  believe that so many clients had rushed already to buy that TV. Most probably they had too few items stocked on it, but then you don’t make that the top offer at your e-mail campaign.

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